Crunchyroll Unveils New Indian Ad Campaign Featuring Bollywood Stars

Crunchyroll has launched a fresh advertising campaign in India, starring Bollywood favorites Rashmika Mandanna and Tiger Shroff. This new initiative features two short films that bring these celebrities back into their animated anime universes.

Spotlight on Indian Language Dubs

Unlike last year's campaign—which celebrated Mandanna's birthday and the Indian Premier League—this year's focus is on Crunchyroll's extensive library of Indian language dubs, reinforcing the streaming platform's dedication to Indian audiences.

Rashmika Mandanna's Anime Encounter

Produced by: Drive Inc.
Plot: Mandanna experiences a dreamy romantic moment, accompanied by her feline companion.
Watch the short film:

https://www.youtube.com/embed/d10mKHEY56w?si=jKIf1L8ZPNVkAq-v

Tiger Shroff's Shonen-Style Adventure

Animated by: ARECT Inc.
Highlights: Shroff takes center stage in a shonen-inspired sequence, spotlighting Crunchyroll's Tamil and Telugu dubs.
Watch the short film:

https://www.youtube.com/embed/0d7xkW3qkdo?si=sIfa4ZPBE1EeXP6N

Building on a Growing Partnership

Crunchyroll first introduced Indian advertising in April 2024, using anime shorts created by Japanese studios and starring Bollywood icons. The company unveiled promotional partnerships with Tiger Shroff and Rashmika Mandanna in July 2023.

Notable Moments:

Rashmika Mandanna presented at the Crunchyroll Anime Awards 2024 in Tokyo.
Crunchyroll gifted Mandanna a custom portrait as a shinobi, celebrating her love for "Naruto Shippūden."
Tiger Shroff also received an anime-style portrait in November 2023 from Crunchyroll.

Hindi Dub Expansion at Anime Awards

This year, the Crunchyroll Anime Awards offered a Hindi dub for the first time, making the award show more accessible to Indian audiences. Additionally, the event introduced an award for Best Hindi Voice Artist Performance, marking another milestone in audience representation.

Source: Press release