MAPPA Brings B'z's 'INTO THE BLUE' to Life in Citizen Watch's Latest Commercial
Discover how iconic Japanese rock duo B'z supports Citizen’s ‘Unite with Blue’ campaign, inspiring change through music and activism.
Japanese Band B'z Contributes to Citizen's "Unite with Blue" Campaign
Mappa Creates Animated Commercial for Citizen Watch
On June 6, Japanese animation studio MAPPA announced that it produced a new commercial for Citizen Watch. This ad promotes Citizen's latest "Unite with Blue" collection and is available to watch on YouTube.
Watch the Commercial
<center> [](https://www.youtube.com/embed/LUDngXtOVQ8?si=WH5oUJB-9t4FDnuj) </center>Behind the Scenes
The commercial was directed by Yasumoto Okamoto, with Yoshiko Matsumura as the main animator. Key staff involved include:
- Art Director: Yūji Kaneko
- Compositing Director of Photography: Maki Morikawa
- Production Assistant: Ryūta Yamaguchi
- Animation Producer: Makoto Arakawa
Music Feature: B'z
The iconic Japanese rock duo B'z contributed their new song “Into the Blue” for the commercial. The track was officially released on June 5, coinciding with the campaign's launch.
References
Sources include Mappa's official X/Twitter and website, as well as Citizen Watch Japan's YouTube channel via Comic Natalie.