Pocket Comics Considers Exiting France Amid Struggles of Webtoon Platforms in Europe

Pocket Comics Considers Shutting Down French Service Amid Market Challenges

Pocket Comics, the global webtoon platform operated by NHN, is reportedly evaluating the discontinuation of its French service. This move reflects a broader trend of Korean digital comics platforms reassessing their European market presence.

Service Status and Company Statement

Although the service remains active, Pocket Comics has ceased uploading new content in France since early 2025. The company has confirmed that it is "conducting a comprehensive review of the service's operations and efficiency," with discontinuation being one of the options under consideration.

Challenges in the French Market

France, recognized as Europe's largest comic book market, was initially seen as a promising destination for webtoons. Pocket Comics launched in France in January 2022, quickly topping local App Store charts by targeting women in their 20s and 30s. However, this early success has waned, with local readers continuing to favor traditional print manga and overall market growth slowing. Korean platforms are finding it increasingly difficult to establish a lasting foothold.

NHN's European Withdrawal

If Pocket Comics exits France, it would mark NHN's complete withdrawal from the European webtoon market, following prior exits from Germany and Southeast Asia. NHN had previously viewed France as its final stronghold in Europe.

Industry Trends

This development aligns with broader industry trends. Kakao Piccoma, another major player in the webtoon market, announced its decision to cease operations in Europe in May 2024, citing subdued market growth and a strategic refocus on its primary market in Japan. (koreajoongangdaily.joins.com)

These strategic shifts underscore the challenges faced by Korean digital comics platforms in the European market, prompting a reevaluation of their international expansion strategies.

Source: Maeil Economy (Ho-joon Jeong)