Sega and Red Bull Launch Thrilling Global Racing Campaign
Discover the thrill of the’s fastest race—speed, adrenaline, and heart-pounding moments await!
Sonic the Hedgehog Partners with Red Bull for a High-Speed Year
It's the fastest race of them all.
Sonic Teams Up with Energy Drink and Extreme Sports Brand
<figure><img alt="ratw-logo" border="0" class="lazyload" data-src="https://media.animerealms.org/image/AgACAgUAAx0EboWBewACbXJoNTnxeobLC0W_whWjXJj9oi60DAAC7dkxG0MhsVX41bhNdptsnAEAAwIAA3gAAzYE" height="299" src="/img/spacer.gif" width="600"/> <figcaption class="credit">Courtesy of Sega</figcaption> <figcaption class="credit copyright"><div class="text">©SEGA</div></figcaption></figure>Sega announced an exciting new campaign featuring its iconic character, Sonic the Hedgehog, teaming up with Red Bull for a year packed with high-energy racing events worldwide. The campaign kicks off with a dynamic two-and-a-half-minute video showcasing Sonic racing alongside Red Bull's high-speed stunt driver, Brandon Semenuk.
What’s the Campaign About?
This initiative marks the brand campaign for Sega's upcoming game, Sonic Racing: CrossWorlds. It aims to bring the Sonic community together, encouraging fans to push their limits and explore their full potential.
Sega’s press release highlights that this collaboration is part of the Sonic Team’s efforts for the year. It’s designed to excite fans and build anticipation for the new game.
A Personal Touch from Semenuk
Brandon Semenuk, the stunt driver featured in the campaign, shared his connection to Sonic:
"Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one. Working with SEGA on this project feels full circle—bringing racing into more people's hands the same way it started for me."
Sega’s Vision & Fan Engagement
Marcella Churchill, Vice President of Sega and ATLUS Brand Marketing, added:
"The Racing Around the World fan celebration embodies everything fans love about Sonic—his superfast speed, bold attitude, and ability to inspire fans to push their limits."
She emphasized that the partnership with Red Bull delivers an exciting stunt racing film, bringing core elements of Sonic’s universe to life and fostering a global community of fans.
The Upcoming Game: Sonic Racing: CrossWorlds
Unveiled at The Game Awards 2024, Sonic Racing: CrossWorlds is scheduled for release on:
- PlayStation 4 & 5
- Xbox One & Series X|S
- Nintendo Switch
- PC (Steam & Epic Games Store)
A teaser trailer lasting about a minute and a half was released on Sonic’s YouTube channel on February 13. However, no official launch date has been announced yet.
Stay Tuned
For more updates, visit the Racing Around the World website and follow Sonic’s official social media channels.
Sources:
- Email correspondence
- Sonic the Hedgehog's Twitter
- Sonic the Hedgehog's YouTube Channel
- Racing Around the World website