Solo Leveling Cards Break into Top 10 Toys on Global E-Commerce Market

Image via eBay

Trading cards based on the popular webtoon Solo Leveling have become a major standout in the global e-commerce toy market, according to recent reports. The cards are notable as the only non-Pokémon product to make it into the top 10 best-selling toys on eBay Korea in Q1 2025.

Growing Global Popularity of Korean Webtoon IP

The eBay Korea report tracks cross-border sales by Korean sellers and highlights the increasing influence of Korean content worldwide. While Pokémon cards still dominate the toy category, Solo Leveling cards have made a significant entry, reflecting rising international demand for Korean IP.

• Top-selling categories: Auto parts lead for the ninth straight quarter. Following are high-end camera gear and toys.
• Toy market: Although Pokémon continues to hold the top spot, Solo Leveling cards are gaining ground.

Factors Driving Export Growth

eBay Korea notes that items connected to K-brands—especially those with rarity or collector appeal—are fueling export growth. To support Korean sellers, eBay is expanding tools like eBayMag, which allows listings across eight countries, including the U.S., U.K., and Germany.

Conclusion

The emergence of Solo Leveling trading cards in the global top rankings underscores the rising influence of Korean pop culture in collectibles and the toy industry. As international interest increases, more Korean digital IPs are poised to expand their footprint worldwide.

Source: Bridge Economy (Soo-yeon Song)