Unleash Your Creativity: Play with Brick Power in the Ultimate LEGO Game Boy
Discover exciting Lego sets inspired by The Legend of Zelda: Link's Awakening and Super Mario Land. Fun adventures await—batteries not included!

Lego Announces Nostalgic Game Boy Set with Classic Games
Pre-orders now open for the Lego Game Boy, featuring beloved Nintendo classics
Nintendo of America took to X (formerly Twitter) on July 24 to announce the upcoming release of a Lego version of the iconic Game Boy. The post humorously parodies the original console's famous tagline, saying, "Now you're playing with power. Brick power." alongside a fun 40-second video that mimics the first commercial of the classic handheld.
Image via Lego's online store
Pre-order Details
- The Lego Game Boy is available for pre-order now on Lego's official website.
- Launch date: October 1
- Price: $59.99 USD
- Includes Lego versions of the game cartridges for The Legend of Zelda: Link's Awakening and Super Mario Land, each with a lenticular lens for added fun.
A Nod to Nostalgia This set is a delightful throwback for fans of Nintendo and Lego alike, combining the charm of classic gaming with the creativity of Lego building.
Sources:
- Nintendo of America’s Twitter account
- Lego's online store
- Famitsu.com