Disney STEP: A New Augmented Reality Adventure

Location-based game lets players go on a treasure hunt with Disney characters

Disney has unveiled the Disney STEP augmented reality smartphone game in Japan, launching on Monday and celebrated by releasing a new promotional video.

Watch the Launch Trailer

Commercial Starring Real-Life Friends

The game also introduced a 15-second commercial featuring popular actors <cite>Ryūnosuke Kamiki</cite> and <cite>Jun Shison</cite>, which began streaming on Tuesday:

What is Disney STEP?

The Disney STEP game invites players to explore their real-world surroundings while embarking on a treasure hunt alongside well-loved Disney characters. It is free-to-play, with options for in-app purchases.

Customizable Avatars

Players can personalize their avatars with various outfits and costumes inspired by iconic Disney characters and movies.

Launch Bonuses for Players

To kick off its launch, Disney STEP offers:

Gems and premium gacha tickets as a login bonus for the first seven days.
Access to rewards after reaching 500,000 pre-registrations, including a Mickey Mouse plush toy for photos in the game's studio.

For more details, visit the Disney STEP game’s website or check out Siliconera’s article by Stephanie Liu.