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WEBTOON and PlayStation Join Forces in New Marketing Partnership
WEBTOON Entertainment announced a new marketing collaboration with PlayStation on Tuesday that brings exciting benefits to fans of both platforms.
What’s New?
- PlayStation Plus Premium users now have access to a WEBTOON subscription on the platform’s English-language service.
- In exchange, WEBTOON subscribers—especially fans of popular series like Omniscient Reader, Bad Born Blood, and The Reborn Young Lord is an Assassin—receive two complimentary weeks of PlayStation Plus.
The Goal
This partnership seeks to create a two-way engagement funnel:
- Introducing gamers to the world of webtoons.
- Drawing WEBTOON fans into the gaming ecosystem.
This is particularly relevant for series with game-like worlds and immersive storytelling.
WEBTOON’s Growing Gaming Collaborations
This collaboration is another step in WEBTOON’s expanding relationship with the gaming industry. Earlier in January 2025, WEBTOON partnered with Japanese game developer CAPCOM for a themed contest inspired by the Monster Hunter Wilds universe.
- The contest is part of WEBTOON’s Branded Contest program, connecting creators with official brand partners.
- U.S.-based creators can submit entries based on three Monster Hunter-inspired prompts available on WEBTOON’s website.
Sources
This partnership highlights WEBTOON’s innovative approach to blending storytelling with interactive entertainment, creating enhanced experiences for fans of both gaming and comics.