WEBTOON Launches New Consumer Goods Division: Exciting Expansion Ahead
Discover the exciting world of WEBTOON Productions, where innovative storytelling and stunning visuals bring your favorite webcomics to life.

WEBTOON Announces Major Organizational Changes
WEBTOON, the popular digital comic platform, has announced a significant shake-up in its organizational structure, including the launch of a new Consumer Goods Division and a rebranding of its production arm.
New Consumer Goods Division
Tina McIntyre, who was previously SVP and Head of Global Publishing, will now lead the Consumer Goods Division as SVP, Head of Consumer Goods. Her expanded role includes overseeing publishing operations—such as WEBTOON's own imprints—as well as merchandising and licensing teams.
McIntyre was promoted to SVP in 2023 after holding leadership roles at Wattpad, WEBTOON Studios, and Wattpad.
Rebranding of the Production Company
The company's production division has been renamed WEBTOON Productions, replacing the former Wattpad WEBTOON Studios brand. David Madden will serve as President of the new entity, continuing to oversee global film, TV, and animation projects.
Madden brings experience from roles at AMC Networks, Fox Television Studios, and Berlanti Productions.
Additional Leadership Updates
- Maximilian Jo is now Vice President, Head of Strategy for WEBTOON Entertainment's Global IP Business team. He will also maintain his roles as General Counsel and Corporate Secretary.
- In his new position, Jo will focus on driving strategic initiatives across WEBTOON Productions and the broader intellectual property ecosystem.
Source
This information was reported by ICv2 (Milton Griepp).